What is The Neighbourhood Effect?
The Neighbourhood Effect is a new Canberra-based environmental impact startup. We build digital products that use behavioural science to make it convenient, financially rewarding, fun and social for Australian households and businesses to reduce their environmental impact.
Our mission is to make local, green living easy. We will demonstrate that it is both achievable and affordable for Australians to reduce our carbon footprints en masse, and strengthen our communities and wellbeing in the process.
Mobile app: In late 2018, we launched our first free mobile application for ACT residents, with the support of the ACT Government through their Community Zero Emissions grant program. You can check it out here. It’s like a green neighbourhood guide that fits in your pocket and helps you discover eco-friendly businesses and local environmental community initiatives near you.
Web platform: We’ve also created a free web application that provides you with a personalised dashboard of sustainable actions you can commit to and complete, tailored to suit your household and lifestyle.
What’s next: Both of these products are just a starting point. We’re busy developing additional features and upgrades to both systems, based on user feedback and research from behavioural science. In the meantime, if you’d like to sign up as a beta tester or for user interviews for future product releases, get in touch at firstname.lastname@example.org.
As featured in:
CEO and Founder
Lily is a 30-year old climate activist from Canberra and the CEO and Founder of The Neighbourhood Effect. Lily was GetUp’s Market Impact Director, where she ran clean energy consumer campaigns. These campaigns had an impact equivalent to taking 50,000 cars off the road for a year and adding 2MW of additional renewable power to the grid. Lily has a background in consulting, law, social science, public policy, and renewable energy.
Business Development Manager
Previously a consultant at EY, in their Climate Change and Sustainability Services division, Tom has experience working with companies across a range of industries – including property, finance and aviation. Tom has a background in commerce and sustainability and a keen understanding of both NABERs and the WELL Building Standard, as well as the cultural, financial and regulatory drivers that are compelling property groups to reduce their environmental impact.